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We watch televisions knowing that they're produced in Japan.  We drive American cars composed of 60% Canadian parts.  We wear clothes made in Korea.  These are all examples of globalization that are commonplace to us.  As consumers, we understand and accep
admin 01.08.2019 0 60

Before the Internet, most all advertising followed the pattern of a one-way street.  Advertising was an extension of marketing, and information flowed in one direction—from the advertiser's mouth/hand to the customer's ears/eyes.   On the Net, advertisin
admin 01.08.2019 0 59

In the book The New New Thing, Jim Clark is described as the man with his finger on the pulse of the future.  He had the ability to create three companies that each reached $1 billion in market valuation—Silicon Graphics, Netscape, and Healtheon.  His entr
admin 01.08.2019 0 55

Communications and customers are a package deal in the business world.  When we look at communications and how they link to our customers, we need to look at two facets of communication—the type of communications used and the deployment of the method chose
admin 01.08.2019 0 85

Is price the reason people purchase from you?  Maybe it's delivery or quality.  In determining where to position a company, leadership has to address the issue of what to offer and promote to the company's customer base.  Let's take a look at companies inv
admin 01.08.2019 0 61

While driving home recently, I decided to pick up some flowers for my wife.  My first stop was the most obvious—the florist up the street.  It was around 1:30 p.m. when I reached the door.  The store was closed for the day.   Heading back into the car, I
admin 01.08.2019 0 62

Not long ago, everybody wanted to have the most current computer on their desks.  The focus was on more memory and faster speed.  Today, the focus shifts from gigabytes and mhz, although still important, to how well our computers communicate with others an
admin 01.08.2019 0 68

Often caught up in day-to-day operations, it's easy for management—especially management in small to mid-sized companies—to let strategic planning rest on a back burner, if it's addressed at all.  Lack of strategic planning is often due to three factors:
admin 01.08.2019 0 59

Not long ago, everybody wanted to have the most current computer on their desks. The focus was on more memory and faster speed. Today, the focus shifts from gigabytes and mhz, although still important, to how well our computers communicate with others and
admin 01.08.2019 0 58

When we were children, we had a vision of our future world and our place in it.  "When I grow up, I wanna be..." was a normal, easy thought process.  At the same time, leaders could look at their companies or countries and envision a future, too.  Today, b
admin 01.08.2019 0 57
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