Before the Internet, most all advertising followed the pattern of a one-way street.  Advertising was an extension of marketing, and information flowed in one direction—from the advertiser's mouth/hand to the customer's ears/eyes.   On the Net, advertisin …

While driving home recently, I decided to pick up some flowers for my wife.  My first stop was the most obvious—the florist up the street.  It was around 1:30 p.m. when I reached the door.  The store was closed for the day.   Heading back into the car, I …

Not long ago, everybody wanted to have the most current computer on their desks.  The focus was on more memory and faster speed.  Today, the focus shifts from gigabytes and mhz, although still important, to how well our computers communicate with others an …

Not long ago, everybody wanted to have the most current computer on their desks. The focus was on more memory and faster speed. Today, the focus shifts from gigabytes and mhz, although still important, to how well our computers communicate with others and …

Summit, pinnacle, top--reaching the highest level. Throughout history, standing atop the highest peaks in the world symbolizes man's ability to overcome and conquer even the most demanding feats of human adventure. The structure for achievement in many bus …

There are several best-selling books, fantastic speaker,s and video and tape programs on the market for what is traditionally called goal-setting.  Ironically, we distinguish between goal-setting and strategic planning as if they are two separate animals.  …

The talk around the business community is how to capture market share, find new customers and keep existing customers.  Although these are not new concepts, the speed of the new business environment brings the threat of new competition, and structured hosp …

Brian Tracy tells a story of how he became a master salesperson by explaining how he joined various local organizations, volunteered for the most unwanted job, and did that job to the best of his ability.  This in turn created an image of Brian as the man …

Have we lowered the bar?  Why are we allowing our schools, businesses, institutions, and government to employ people without the proper training?  On a recent plane ride, a CornellUniversity professor, who teaches future teachers, mentioned that we need th …

Wheelwright and Clark, two gurus in new product development (NPD), start their book, Revolutionizing Product Development, by stating that "firms that get to market faster and more efficiently with products that are well matched to the needs and expectation …