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Outline
We watch televisions knowing that they're produced in Japan. We drive American cars composed of 60% Canadian parts. We wear clothes made in Korea. These are all examples of globalization that are commonplace to us. As consumers, we understand and accept the idea of outsourcing manufacturing proc…
Before the Internet, most all advertising followed the pattern of a one-way street. Advertising was an extension of marketing, and information flowed in one direction—from the advertiser's mouth/hand to the customer's ears/eyes.
On the Net, advertising and marketing lines blur, and sometimes th…
In the book The New New Thing, Jim Clark is described as the man with his finger on the pulse of the future. He had the ability to create three companies that each reached $1 billion in market valuation—Silicon Graphics, Netscape, and Healtheon. His entry into the technology sector with Silicon Gr…
Communications and customers are a package deal in the business world. When we look at communications and how they link to our customers, we need to look at two facets of communication—the type of communications used and the deployment of the method chosen. Years ago, customers were satisfied to c…
Is price the reason people purchase from you? Maybe it's delivery or quality. In determining where to position a company, leadership has to address the issue of what to offer and promote to the company's customer base. Let's take a look at companies involved with some type of manufacturing. Manu…
While driving home recently, I decided to pick up some flowers for my wife. My first stop was the most obvious—the florist up the street. It was around 1:30 p.m. when I reached the door. The store was closed for the day.
Heading back into the car, I had to think of where I could find the clos…
Not long ago, everybody wanted to have the most current computer on their desks. The focus was on more memory and faster speed. Today, the focus shifts from gigabytes and mhz, although still important, to how well our computers communicate with others and other computers. In fact many organizatio…
Often caught up in day-to-day operations, it's easy for management—especially management in small to mid-sized companies—to let strategic planning rest on a back burner, if it's addressed at all. Lack of strategic planning is often due to three factors:
1. time constraints.
2. limited…
Not long ago, everybody wanted to have the most current computer on their desks. The focus was on more memory and faster speed. Today, the focus shifts from gigabytes and mhz, although still important, to how well our computers communicate with others and other computers. In fact many organizations …
When we were children, we had a vision of our future world and our place in it. "When I grow up, I wanna be..." was a normal, easy thought process. At the same time, leaders could look at their companies or countries and envision a future, too. Today, both kids and leaders are having a tougher ti…
Your objective is either to enter a market or to compete more profitably in your existing market. The process by which you reach your objective is Strategic Planning. This article examines two areas of strategic planning—market qualifiers and order winners.
When determining your company's winn…
Whenever we attempt to do something new, we are often presented with a whole new, activity-specific vocabulary list. If we want to do some plumbing, we need to know what a "fitting" is; if we want to sew, we need to know about "bobbins." The use of words helps to set standards for communication, j…
It's a love-hate relationship. People love what technology can do for them, but they hate the actual processes of converting and initially implementing that technology. Here are two tactics from which to choose when instituting new initiatives—full integration and progressive integration.
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Currently there is a commercial on TV by the former “Spencer for Hire,” “Deep Space Nine” captain, Avery Brooks talking about the game of chess as an analogy to the game of business. The premise is, what would happen if the rules of the game were continually changing as the game was played? What i…
While interviewing an owner of a California-based manufacturing firm, I realized that he, too, has the same fear of smallness that many leaders hold. Not long ago, the prestige in owning a firm or managing an operation was the size of the company—how many employees and how many offices.
The realit…
Burt Rutan was once quoted as saying, "If you don't have confidence in nonsense you cannot have a breakthrough." His "nonsense" culminated in a 1986 flight of the Voyager aircraft. It was an aircraft that traveled around the world non-stop without refueling. The power in his wise statement is str…
Place your efforts where you can achieve the most effective results. In business, as in life, time is the enemy. When evaluating your next business decision, keep in mind the 80/20 Rule. In essence, a firm's primary success is dominated by two factors—(1) the firm's structure/organization, and (2…
Summit, pinnacle, top--reaching the highest level. Throughout history, standing atop the highest peaks in the world symbolizes man's ability to overcome and conquer even the most demanding feats of human adventure. The structure for achievement in many business models uses the same triangle (as the …
Today's cutting edge companies can take stock in the "vanishing" of technology—vanishing in the sense that technology may not be visible to the eye, but it still exists and functions to the benefit of the customer. Disney has been doing this for years and others are catching on. Visit the wonderla…
There are several best-selling books, fantastic speaker,s and video and tape programs on the market for what is traditionally called goal-setting. Ironically, we distinguish between goal-setting and strategic planning as if they are two separate animals. Napoleon Hill's book Think and Grow Richis …
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01.08.2019
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